Get To Know UO

Task: To conduct and manage a three week social experiment.

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Goal: To challenge our public online presence from our private online presence by creatively and collectively posting to a shared instagram account.

Objective: To ask a community to define and illustrate what kindness looks like to them.

Finding the Community

1. Creating and placing posters around Allen Hall, the School of Journalism and Communications at the University of Oregon.

1. Creating and placing posters around Allen Hall, the School of Journalism and Communications at the University of Oregon.

2. Creating content to post on my own personal Instagram account.

2. Creating content to post on my own personal Instagram account.

3. Posting the poster to Twitter, tweeting at the School of Journalism and Communication’s account.

3. Posting the poster to Twitter, tweeting at the School of Journalism and Communication’s account.

Examples

Biggest Takeaways

An uplifting experience, as it brought a small community of students together to share the kindness of their day.

There is a pressure, however, on social media to please one another. Although each post was left anonymous, there may have been a likewise pressure to post the perfect example that discouraged people from posting all together.